CLIENT/Brand : Procter & Gamble / SK-II
SK-II Ambassador
Korea Actress Ms LeeYeon Hee
Creative & Strategic Direction:
Stuart LaBroy (P&G) & Zora Gabrovsek
SK-II Global Executive Producer :
Zora Gabrovsek
Film Director / DOP:
Franklin Guerrero
Production House :
Redorfe
Challenge:
super compressed budget & 'dry subject'
Despite it all, we weaved in a human element into the story uplifting the film and saved our ambassador from a clinical " step by step application" film.
Ms Lee was very pleased and so were we. :)